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Designing the Enterprise Brain: How Booking.com Is Building Its AI Control Tower
Session Category: Session
First come, first seated
Featuring: Booking.com
Booking.com is engineering the foundation for an AI-driven enterprise—where ServiceNow evolves from a workflow platform into an intelligent control tower for decision-making, risk, and automation. This session explores how the team is designing the governance, architecture, and data fabric needed to scale AI responsibly. Learn how Booking.com is establishing its Now Assist governance model and linking CMDB, ITAM, and Risk data to power contextual intelligence.
Primary Product: AI Control Tower
Secondary Product: HR Service Delivery, IT Asset Management, IT Service Management, Now Assist, AI Agents
Session Level: Intermediate
  • Tuesday, May 511:30 AM - 12:00 PM PDT

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